Sunday, July 21, 2024

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3 must-know updates from Google Play at I/O ’24

Posted by Nick Sharma – Product Supervisor, Google Play

At Google Play, we’re captivated with serving to individuals uncover experiences they’ll love whereas empowering builders such as you to carry your concepts to life and construct profitable companies. At this yr’s Google I/O, we shared our newest developments that may assist you to purchase and interact customers, optimize your income, and reinforce belief with safe, high-quality experiences.

Should you missed this yr’s occasion, take a look at our recap video under, or learn on for our high 3 bulletins.

#1: Enhanced retailer listings: Extra methods to succeed in the precise viewers

Your retailer itemizing is commonly your first likelihood to make a great impression and purchase new customers. You possibly can already tailor your retailer itemizing in quite a few methods to optimize your conversions for various audiences.

    • Now, you may also create listings based mostly on what customers seek for. Tailoring your retailer listings by search key phrases won’t solely make itemizing content material extra related, it may additionally assist you to goal customers actively searching for the advantages your app supplies.
    • Unsure what key phrases to decide on? Play Console will now provide you with key phrase options for doubtlessly impactful retailer listings.

Improve your retailer itemizing’s relevance and conversions by displaying content material tailor-made to customers by search key phrases

#2: Expanded cost choices: Extra methods for patrons to pay to your content material

Our in depth cost technique library, which incorporates conventional cost strategies like bank cards and over 300 native types of cost in additional than 65 markets, continues to develop.

    • We enabled Pix in Brazil, permitting you to supply hundreds of thousands of shoppers their most well-liked cost technique.
    • We additionally enhanced assist for UPI in India to streamline subscription purchases.
    • With our new installment subscriptions function, you’ll be able to supply clients the choice to pay over time for long-term subscriptions, serving to improve your signups and lifelong worth.

Installment subscriptions at the moment are accessible for customers in Brazil, France, Italy, and Spain

#3: SDK Console enhancements: Construct high-quality and safer app experiences

We’re making it simpler to construct high-quality and safer app experiences with enhancements made potential by SDK Console.

    • Now you can get higher steerage on methods to repair crashes or errors in Android Studio and obtain notifications from SDK homeowners about non-compliant variations in Play Console.
    • Plus, you’ll be able to share crash or ANR information with SDK homeowners immediately by way of Play Console.
Sare crash or ANR data with SDK owners in Play Console

Builders can now share crash or ANR information with SDK homeowners in Play Console

That’s it for our high 3 bulletins, there’s a lot extra to find from this yr’s occasion. Try this weblog publish for extra Google Play bulletins at this yr’s Google I/O.

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