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3 Traits Founders Must Land Investments: Daniel Lubetzky


Grit, wit, and match. These are the three “its” that Sort Snacks founder Daniel Lubetzky seems for when he invests in founders.

Lubetzky, who offered Sort Snacks for $5 billion in 2020, is now the founder and chairman of Camino Companions, a $350 million fund he began in January 2023 that targeted its first investments on consumer-facing manufacturers. Camino means “journey” in Spanish; the fund’s identify pairs with its concentrate on corporations that positively have an effect on shoppers’ lives.

In an interview with Entrepreneur, Lubetzky revealed precisely what he’s in search of from founders he invests in.

Associated: Daniel Lubetzky Took Sort Snacks From Concept to $5 Billion. This is His Greatest Recommendation For Anybody Who Needs to Begin a Enterprise.

“I search for good human beings [who] have good values, [and] care about each other,” Lubetzky mentioned. “When issues will not be going to work out the best way they have been hoping to, you’ll get pleasure from supporting them by way of the thick and skinny, as a result of within the lifetime of any entrepreneur, there are going to be ups. There are going to be downs.”

Daniel Lubetzky. Credit score: Christopher Willard/ABC through Getty Photos

Lubetzky mentioned he seems for 3 key traits: grit (the flexibility to persevere regardless of challenges), wit (the creativity to give you new options), and match (does the founder align with Lubetzky’s values and is the corporate a match for the present market).

“When the downs come, you need to just be sure you’re aligned with individuals, along with your values,” he mentioned.

Nonetheless, the market “ideally” exhibits that it needs the answer the entrepreneur is proposing, Lubetzky added.

Associated: Find out how to Overcome Imposter Syndrome and Begin a Enterprise, In accordance with Gary Vee, a Serial Entrepreneur Value Over $200 Million

For entrepreneurs who’re solely within the thought section of their enterprise, Lubetzky has the next recommendation: Ask your self what you care about, discover that goal, and stick by it.

“It provides you the gasoline to be robust,” Lubetzky mentioned. “When beginning a enterprise, you are [going to] have so many challenges.”

Lubetzky will be part of ABC’s “Shark Tank” as a common solid member for Season 16, which premieres Friday.

He has already made a number of notable investments as a visitor Shark in prior seasons, together with a $1 million-dollar funding in hand-woven hammock firm Yellow Leaf Hammocks.

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