Posted by Robbie McLachlan, Developer Advertising
In our newest movie for #WeArePlay, which celebrates the folks behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps mother and father throughout Indonesia navigate their parenting journey with confidence: with a deal with little one well being, progress monitoring, and offering accessible professional consultations.
What impressed you to create Tentang Anak?
Mesty: I noticed a lot misinformation about little one well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and youngsters. I wished to offer mother and father with dependable, accessible info that might assist them elevate wholesome, well-rounded kids, permitting them to really feel assured and calm of their parenting journey.
Garri: For me, it was about seeing the necessity for a one-stop answer for fogeys. Every little thing was scattered—being pregnant, progress monitoring, professional recommendation—and I noticed we might create one thing that brings all of it collectively in a single place. I wished to construct a platform that supported mother and father, particularly in distant areas, with every part they should elevate their children with confidence.
How does Tentang Anak be certain that the professional recommendation is each correct and accessible to folks in distant areas of Indonesia?
Mesty: We ensure to companion with a crew of extremely certified pediatricians, psychologists, and little one growth consultants to make sure our recommendation is correct and up-to-date.
Garri: Precisely, staying present with the newest analysis and greatest practices is essential. Misinformation can have a big impact, particularly in the case of little one well being. Dad and mom typically flip to social media or unverified sources for solutions, which might result in confusion and even hurt. By partnering with certified consultants and consistently updating our content material, we guarantee that mother and father get correct, dependable, and well timed recommendation. That is particularly necessary in distant areas the place entry to healthcare professionals might be restricted.
How has Google Play supported Tentang Anak?
Garri: Google Play has offered us with the instruments and assist to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the consumer expertise, to the seamless distribution by the Play Retailer, Google has been a key companion in scaling Tentang Anak and ensuring mother and father throughout Indonesia can entry the app.
What’s subsequent for Tentang Anak?
Mesty: We’re targeted on increasing our attain throughout Indonesia, guaranteeing that extra mother and father, particularly in distant areas, have entry to the assist and assets they want. We’re additionally enhancing our app with extra interactive options to maintain mother and father engaged and knowledgeable.
Garri: On the identical time, we’re increasing our choices with merchandise for youngsters, together with kids’s books, nutritional vitamins, and skincare. Our aim is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we are able to develop and assist much more households.
Uncover extra international #WeArePlay tales and share your favorites.
★ ★ ★ ★ ★
