Wednesday, February 12, 2025

Latest Posts

Enabling secure AI experiences on Google Play



Posted by Prabhat Sharma – Director, Belief and Security, Play, Android, and Chrome

The speedy developments in generative AI unlock alternatives for builders to create new immersive and interesting app experiences for customers all over the place. On this time of fast-paced change, we’re excited to proceed enabling builders to create progressive, high-quality apps whereas sustaining the secure and trusted expertise individuals count on from Google Play. Our objective is to make AI useful for everybody, enriching the app ecosystem and enhancing consumer experiences.

Making certain security for apps with generative AI options

Over the previous yr, we’ve expanded our evaluation capabilities to deal with new complexities that include apps with generative AI options. We’re utilizing new expertise like giant language fashions (LLMs) to shortly analyze app submissions, together with huge quantities of textual content to determine potential points like sexual content material or hate speech, and flag them for individuals on our world staff to take a better look. This mixture of human experience and elevated AI effectivity helps us enhance the app evaluation expertise for builders and create a safer app setting for everybody.

Moreover, we’ve got strengthened Play’s present insurance policies to deal with rising considerations and suggestions from customers and builders, and maintain tempo with evolving applied sciences like generative AI. For instance, final October, we shared that each one generative AI apps should give customers a approach to report or flag offensive content material with out having to go away the app.

Constructing apps with generative AI options in a accountable method

Google Play’s insurance policies, which have lengthy supported the muse of our consumer security efforts, are deeply rooted in a steady collaboration between Play and builders. They supply a framework for accountable app improvement, and assist make sure that Play stays a trusted platform all over the world. As generative AI remains to be in its early levels, we’ve got acquired suggestions from builders looking for readability on the necessities for apps on Play that function AI-created content material. In the present day we’re responding to that suggestions and offering steerage to assist builders improve the standard and security of AI-powered apps, keep away from potential points or delays in app submissions, foster belief amongst customers, and contribute to a thriving and accountable app ecosystem on Google Play:

    • Assessment Google Play insurance policies: Google Play’s insurance policies assist us present a secure and high-quality expertise, due to this fact we don’t enable apps that function generative AI that may be inappropriate or dangerous to customers. Be sure you evaluation our AI-Generated Content material Coverage and make sure that any of your apps meet these necessities to keep away from them being rejected or faraway from Google Play. 

      Specifically, apps that generate content material utilizing AI should:
        • Give customers a approach to report or flag offensive content material. Monitoring and prioritizing consumer suggestions is very necessary for apps with generative AI options, the place consumer interactions straight form the content material and expertise.

      Moving image of AI Art Generator app UI experience on an Android mobile device

      Notice: Photographs are examples and topic to vary

    • Promote your app responsibly: Promoting your app is a vital software in rising your small business, and it is vital to do it in a method that is secure and respectful of customers. In the end you’re chargeable for how your app is marketed and marketed, so evaluation your advertising and marketing supplies to make sure that your advertisements precisely symbolize your app’s capabilities, and that each one advertisements and promotional content material related along with your app, throughout all platforms, meet our App Promotion necessities. For instance, promoting your app for an inappropriate use case could end in it being faraway from Google Play.

    • Rigorously take a look at AI instruments and fashions: You’re accountable for the expertise in your apps, so it’s important so that you can perceive the underlying AI instruments and fashions used to create media and to make sure that these instruments are dependable and that the outputs are aligned with Google Play’s insurance policies and respect consumer security and privateness. Remember to take a look at your apps throughout varied consumer situations and safeguard them towards prompts that would manipulate your generative AI function to create dangerous or offensive content material. For instance, you need to use our closed testing function to share early variations of your app and ask for particular suggestions on in case your customers get generated outcomes that they count on.

      This thorough understanding and testing particularly applies to generative AI, so we suggest that you simply begin documenting this testing as a result of we could ask to evaluation it sooner or later to assist us higher perceive how you retain your customers protected.

Because the AI panorama evolves, we are going to proceed to replace our insurance policies and developer instruments to deal with rising wants and complexities. This consists of introducing new app onboarding capabilities sooner or later to make the method of submitting a generative AI app to Play much more clear and streamlined. We’ll additionally share greatest practices and assets, like our Individuals + AI Guidebook, to help builders in constructing progressive and accountable apps that enrich the lives of customers worldwide.

As at all times, we’re your companions in holding customers secure and are open to your suggestions so we will construct insurance policies that assist you lean into AI to scale your small business on Play in ways in which delight and shield our shared customers.

Latest Posts

Stay in touch

To be updated with all the latest news, offers and special announcements.