In keeping with well-known Apple analyst Ming-Chi Kuo, the much-anticipated iPhone 16 collection launch has not lived as much as the hype. Primarily based on information from provide chain reviews and pre-order numbers from Apple’s official web sites, the numbers present a drop in demand. Pre-orders for the iPhone 16 collection in the course of the first weekend totalled round 37 million items. This marks a drop of 12.7% in comparison with the iPhone 15 collection in the identical timeframe final yr. Though the usual iPhone 16 and iPhone 16 Plus had higher year-on-year gross sales, it wasn’t sufficient to cease the general decline. The iPhone 16 Professional and Professional Max fashions haven’t seen the identical degree of curiosity.
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Ming-Chi Kuo, who has a protracted historical past of predicting Apple traits, claims that demand for the Professional variations is weaker than Apple hoped. This can be a shock, particularly since Apple was assured that the Professional Max would carry out higher than the earlier yr’s iPhone 15 Professional Max.
Why Gross sales Are Lagging
Kuo believes one key purpose for the poor efficiency is as a result of new Apple’s new Intelligence function. These options have been purported to make the Professional fashions extra interesting however usually are not launching immediately. As an alternative, Apple will roll them out in levels, beginning in October and persevering with into subsequent yr. This delay has doubtless dampened enthusiasm for the Professional and Professional Max.
One other problem for the iPhone 16 collection is fierce competitors within the Chinese language market. Native manufacturers are providing extra enticing alternate options, which is making it more durable for Apple to maintain up with demand in considered one of its key areas. This competitors is probably another excuse for the dip in gross sales.
Regardless of the slower-than-anticipated gross sales, Kuo doesn’t foresee Apple lowering manufacturing for the Professional fashions at the moment. He anticipates that gross sales will enhance as soon as Apple introduces its new options, with the vacation season doubtless contributing to a lift in numbers. Whereas the iPhone 16 collection is presently underperforming, there stays potential for stronger gross sales within the close to future.
