Warner Bros. Discovery is shuttering Boomerang, a streaming service devoted to traditional cartoons, based on The Hollywood Reporter. The platform began as a digital cable channel again in 2000 earlier than increasing to a streaming platform in 2017.
Boomerang will formally stop operations on September 30, giving subscribers round two months to shortly binge each Looney Tunes, Tom and Jerry and Scooby-Doo cartoon. Nevertheless, some content material shall be folded into Max. The linear channel will proceed to function through cable and satellite tv for pc suppliers, reaching an estimated 26 million houses.
Moreover, Boomerang subscribers shall be grandfathered into Max’s ad-free tier “with no change” to the subscription worth “till additional discover,” based on an e mail despatched to customers. That’s a dang whole lot, as Boomerang prices $6 monthly and Max’s ad-free plan at the moment prices $17 monthly.
Max, nonetheless, is already dwelling to a lot of the identical programming as Boomerang. This contains Looney Tunes shorts, a number of Scooby-Doo exhibits, Tom and Jerry and The Flintstones, amongst others. It’s additionally dwelling to your entire catalog of Cartoon Community exhibits and loads of DC animated sequence, like Harley Quinn.
The corporate hasn’t specified which exhibits and films can be making the transfer to Max, merely telling subscribers that “some Boomerang content material is probably not out there” after September 30.
Boomerang isn’t the one cartoon-adjacent streaming platform on the chopping block. Child-friendly Noggin shut down earlier this 12 months after layoffs at dad or mum firm Paramount International. On the upside, Disney+ has loads of cartoons, given the pedigree, and the identical goes for Netflix and Prime Video.
