
Robert Triggs / Android Authority
TL;DR
- Xiaomi beat Apple and Samsung to grow to be 2024’s fastest-growing smartphone maker.
- Samsung and Apple, the market leaders, noticed marginal declines in market share.
- Xiaomi’s development was pushed by portfolio realignment, premium gadget focus, and aggressive growth.
2024 was lastly an excellent yr for smartphone makers following a tough 2023, which noticed the bottom telephone gross sales in a decade. In response to Counterpoint Analysis, the smartphone market truly grew by 4% in 2024 in comparison with the earlier yr, which is a constructive signal for each consumers and telephone makers. One of many key highlights from Counterpoint’s newest report is the implausible development journey one specific smartphone maker has been having.
Per the analysis agency’s preliminary calculations, Xiaomi has claimed the title of the fastest-growing smartphone producer globally in 2024. The corporate’s year-on-year (YoY) international market share elevated by one proportion level, setting it aside from rivals Apple and Samsung, each of which noticed their 2024 smartphone market shares dip by the identical margin.

What makes Xiaomi’s development significantly noteworthy is its lack of presence in the USA, one of many world’s largest smartphone markets. As a substitute, the Chinese language model has targeted on increasing aggressively in areas like Europe, Asia, and Africa. Counterpoint says a strategic portfolio realignment, a push into extra premium units, and modern advertising campaigns have additionally helped Xiaomi obtain its newest development numbers.
In the meantime, Samsung and Apple, which lead the smartphone market globally, noticed flat performances in 2024. Samsung retained its prime place with a 19% market share, due to sturdy efficiency by the Galaxy S24 and Galaxy A traces. Apple got here in second with an 18% market share. The iPhone 16 sequence acquired a lukewarm reception as per Counterpoint. The restricted availability of Apple Intelligence additionally dampened consumers’ enthusiasm in Apple’s core markets just like the US.
Wanting past 2024, Counterpoint Analysis sees Generative AI changing into the norm for mid-range telephones. The agency initiatives that by 2028, 9 out of 10 smartphones priced above $250 can be GenAI-capable.